Fintech
FinEdge — Digital Lending Platform
Loan approvals cut from 9 days to 18 minutes — a lending business rebuilt from the process up, now moving ₹300+ crore a year.
The problem
FinEdge's loan origination ran on spreadsheets and email. Approvals took 9 days on average, 68% of applicants abandoned midway, and compliance reporting consumed a full-time team. Good borrowers simply went to faster lenders.
The solution
We spent the first two weeks inside their operation before designing anything. The result: a borrower app with instant video KYC, an underwriting engine whose credit rules FinEdge's own risk team can edit without developers, and instant disbursal through Damnpay. Every action is audit-logged, so the compliance team reviews instead of compiles.
How it happened
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“They didn't start with technology — they sat in our office and understood lending first. Approvals that took nine days now take eighteen minutes. It changed the trajectory of our business.”